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…that is, until we get our act together to sell our own line (which will eventually happen). The design above is available, along with similarly cheeky offerings, from Diesel Sweeties. December 05, 2008 More Rock Snobbery »
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Rock SnobberyFilm SnobberyFood SnobberyWine Snobbery
Micro-oxygenation. Catch-all, cure-all winemaking technique hustled by highly paid consultants of the MICHEL ROLLAND ilk. The process involves introducing small, measured amounts of oxygen into a wine while it is still in a fermentation tank, a manipulation that results in softer tannins, deeper color, and a more NEW WORLD style. Hailed as a brilliant advance in winemaking at the time of its introduction in the early 1990s, the process is now decried by TERROIR-ists, who regard it with horror and cringe at a certain sequence in the documentary film Mondovino—in which Rolland emerges from his chauffered sedan and advises several different clients to use the process—as if watching the horse’s-head scene in The Godfather. Read more from the Wine Snob's Dictionary » 
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