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KOSHER “RED BULL” AND OTHER “DELIGHTS”

Marion Rosenfeld, co-author of The Food Snob’s Dictionary, recently visited the Kosherfest food expo in Manhattan and wrote it up for Nextbook, the excellent online magazine devoted to Jewish culture. Among Marion’s discoveries: even in the Kosher world, there’s now a big emphasis on organic, sustainable, etc. Still, there’s plenty of silliness about, too, as in the case of the Exit Energy drink, which Marion describes as “a Red Bull analog for the Talmudic set.” The Exit Energy booth, writes Marion, “offered up cognitive dissonance: pounding techno music and Hassidim.”