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The Annals of Rock Snobbery

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We’ve already lamented that the term “locavore” broke about five minutes too late to be included in The Food Snob’s Dictionary. Now we’ve recognized another Snob trendlet that should have warranted a mention: the vogue for Mexican Coke.

Ordinarily, Coca Cola is too mundane a subject to enter Food Snob consciousness. But in the wake of Michael Pollan’s The Omnivore’s Dilemma and its sexy villain, the cheap sweetener known as HFCS (high-fructose corn syrup), Food Snobs have taken to seeking out Mexican Coke in unfamiliar neighborhoods and locales. This is because Mexican Coke is made with old-school cane sugar rather than HFCS, and is therefore more palatable and “authentic” than the American version. It’s like when a Rock Snob says he prefers vinyl to MP3s because the old LPs have a “warmer” sound. Blogger and author Adam Roberts, a.k.a. the Amateur Gourmet, offers a Snob-typical discourse on Mexican Coke here.

What other Food Snob fetishes have we overlooked? Buy the book, then write to us via, and include your full name and hometown if you want to be mentioned.

October 02, 2007 More Food Snobbery »

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