One of the curious effects of YouTube–and, indeed, of the World Wide Web in general–is that the faint, vaporous memories of one’s cultural youth need no longer be so faint; type in a few search words, and you can empirically refute or verify some bonkers notion that’s been rattling ’round your brain. Such as: Did Richard Branson really appear in the video for the 1980 XTC single “Generals and Majors,” a video viewed just once, in one’s early teens? On the evidence of the video posted above: Yes indeed, that really was Branson.

At 2:40 in the clip, the Virgin chief’s trousers fall down, Benny Hill-style. Not until the heyday of Sean Combs’s Bad Boy label would a label boss again make such an oafish appearance in one of his artists’s videos.