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EXPAND THE BRAND

The explosive growth of SnobCorp Holdings Ltd continues: Broadway Books, our publishing partner for The Rock Snob*s Dictionary and The Film Snob*s Dictionary, will saddle up with us for two sequels, The Food Snob*s Dictionary and The Wine Snob*s Dictionary, provisionally scheduled for fall ’07 and/or spring ’08 publication. Who knows, there may even be apparel and calendars and cross-media synergy and stuff.

For now, completely out of season, here’s a link to one of the other Dictionaries that have appeared in Vanity Fair, Volume II of the as yet un-book-dealed Football Snob*s Dictionary.