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We take a moment to remember the synth pioneer Robert Moog (pp. 74-75 in The Rock Snob*s Dictionary), who died yesterday. Neither rock nor Rock Snobbery would have been the same without this gentle fellow–think of the stately BWOMP-bomp-bomp-bomp-bomp-bomp-bomp-bomp-BWAAAH that follows the line “Love is old/ Love is new” in the Beatles’ “Because,” or the Buh-buh bup-bup-BUP! bassline of Devo’s “Whip It,” or just about anything on Stevie Wonder’s Innervisions–all Moog-driven (or Mini-Moog-driven) songs. And if you must, think also of Keith Emerson’s contributions to the prog canon. Whatever your musical persuasion, your raw nerves have been salved by this man at one point or another, and, if the obits are anything to go by, he was a lovely, thoughtful man as well. Rest well, Bob–and make sure all the Snobs in Snob Heaven know it’s pronounced “MOAG.” August 22, 2005 More Rock Snobbery »
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Rock SnobberyFilm SnobberyFood SnobberyWine Snobbery
UC-Davis. Branch of the University of California that, since shortly after the repeal of Prohibition, has been the home of the foremost American academic institution devoted to the making and study of wine, the Department of Viticulture and Enology (V&E in Snob shorthand). Long derided by Snobs, especially of the TERROIR-ist variety, for promulgating a scientific, machine-age, high-yield approach to winemaking that resulted in the California jug-wine boom of the midcentury, UC-Davis has more recently become a Snob-admired haven for wonky progressivists such as the professor who created the WINE AROMA WHEEL. As such, the V&E department is now handsomely endowed by the Mondavi family, the Wine Spectator, and other major wine players. Read more from the Wine Snob's Dictionary » 
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