We take a moment to remember the synth pioneer Robert Moog (pp. 74-75 in The Rock Snob*s Dictionary), who died yesterday. Neither rock nor Rock Snobbery would have been the same without this gentle fellow–think of the stately BWOMP-bomp-bomp-bomp-bomp-bomp-bomp-bomp-BWAAAH that follows the line “Love is old/ Love is new” in the Beatles’ “Because,” or the Buh-buh bup-bup-BUP! bassline of Devo’s “Whip It,” or just about anything on Stevie Wonder’s Innervisions–all Moog-driven (or Mini-Moog-driven) songs. And if you must, think also of Keith Emerson’s contributions to the prog canon. Whatever your musical persuasion, your raw nerves have been salved by this man at one point or another, and, if the obits are anything to go by, he was a lovely, thoughtful man as well. Rest well, Bob–and make sure all the Snobs in Snob Heaven know it’s pronounced “MOAG.”